Lenovo Shares its Biggest "Ideas" with Millions of Olympics 2008 TV Spectators : New Television Commercials to Debut During Olympic Games Showcase L
RESEARCH TRIANGLE PARK, N.C. (Business Wire EON) August 8, 2008 -- Four television commercials will debut exclusively on NBC to coincide with the Olympic Games in Beijing, China. Created by Ogilvy & Mather Worldwide in conjunction with Lenovo's international marketing team, the commercials are designed to separate and elevate Lenovo from the balance of the cluttered PC category. The ads further reinforce Lenovo's strong presence as a PC supplier to commercial customers via its ThinkPad product line and signal the company's foray into the worldwide consumer business behind its new IdeaPad consumer PCs.
The new television ads titled, "Laser," "Sumo," "Troll" and "Castaway" will focus on specific features that are unique to Lenovo PCs such as spill resistant keyboards, one button recovery and facial recognition technology. Throughout the duration of the Olympic Games, the Lenovo commercials will run for a total of 175 times on NBC and its cable networks will be replayed online via NBC's Olympic portal.
"The Olympic Games are an ideal way to show the strengths of Lenovo technology, service and innovation," said Deepak Advani, senior vice president and chief marketing officer, Lenovo. "As an already established player in China, we are looking to the world stage of the Olympic Games as an opportunity to build brand recognition throughout much of the rest of the world ? including the U.S., where we have recently introduced our exciting new IdeaPad consumer PCs."
As Worldwide Partner of the Beijing 2008 Olympic Games and the Olympic Torch Relay, Lenovo is providing more than 30,000 pieces of computing equipment and nearly 600 engineers and technicians to support the successful management of the most complex sports event in the world.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see www.lenovo.com.
Related Articles:
Venice Italy Vacation, No Pickup Trucks or Utility Vehicles, Just Boats
Need a vacation? or do you need a vacation from Pickup Trucks and Utility Vehicles, in fact a complete escape from all road traffic noise and pollution. There are no roads in Venice only canals, the Lagoon and boats. If you drive to Venice you will only get as far as the Piazzale Roma car park.The Gondola is the most famous water transport, which is now mainly used as a romantic experience for honeymooning couples, in fact the first step to romance in Venice is to persuade your young lady to accompany you in a Gondola, who knows where it will all end.
I Love Italian Wine and Food - The Emilia-Romagna Region
Emilia-Romagna stretches from the Ligurian border in northeastern Italy to the Adriatic Sea. As the name indicates, historically it was composed of two regions, Emilia and Romagna. It may be the only region of Italy named for a road, one constructed by the Ancient Romans almost 2200 years ago. It is one of the most prosperous regions of Italy with strong agricultural, industrial, and tourist economic activity. Its total population is about 3.9 million.
Guide to Lake Iseo, Lombardy, Italy
IntroductionLake Iseo, also called Lake Sebina, is the fourth largest
lake in the Lombardy region of Italy. The lake was formed by
the Valcamonica Glacier, and is 24 kilometres long and up
to 5 kilometres wide.
Telecom Italia and Italy Claims First Place in Europe
Telecom Italia, the country's recently privatised telecoms provider, has triumphed in the seventh Europe-wide corporate Webranking survey conducted by the Swedish financial communication and corporate communication consultancy Hallvarsson & Halvarsson.
Think About Exploring Sicily When You Plan Your Holiday To Italy
When you plan your holiday to Italy, you might consider exploring Sicily. Mount Etna is an amazing site to see. The active volcano is located on Sicily's east side and is the tallest volcano that is still active in all of Europe. The view is breathtaking and you learn about the beauty surrounding the volcano. If you visit the Greek Amphitheater, you can see Mount Etna and the surrounding area. It is a beautiful sight to see. Visit the Alcantara Gorge, which is a canyon that is filled with lava. It is over two hundred feet deep.
Basilicata ? The Last Undiscovered Region Of Italy
The southern Italian region of Basilicata borders on Campania to the west, Puglia (Apulia) to the east, and Calabria to the south, and has a short coastline on the Tyrrhenian Sea and another on the Gulf of Taranto in the Ionian Sea to the southeast. While it?s not the first place you might think of for a holiday in Italy, the region has a special charm that is slowly being discovered by visitors who are keen to get away from the more touristy parts of Italy.
Thinking About New Year's Eve in Sicily and Sardinia
The summer is slowly falling behind and life has already resumed its pace Someone will start to wonder where to spend new year's eve
Limited Chance for Beachfront Property in Calabria, Italy
Investors at Brancaleone's The Sands and Palm Views regard now as the time to buy a limited supply of beautiful beachfront property in Calabria. Unlike many Mediterranean destinations, Calabria has strict regulations in place to limit the amount of development that takes place within 300 metres of the sea. Low prices, improvements to the local infrastructure and the current open availability of prime beachfront properties imply profitable returns for timely investors.
Bed and Breakfast: A Different Way of Tourism in Sardinia and Sicily
Sardinia is a land that loves having guests You get to know it slowly but it gives you a great warmth in return
I Love Italian Wine and Food - Liguria Region, Tuscany Wine
If you are looking for fine Italian wine and food, consider the Liguria region of northern Italy. You may find a bargain, and I hope that you?ll have fun on this fact-filled wine education tour.
Tuscany Writers Conference to be Held in Lucca, Tuscany, Italy
A writer?s conference set on a 15th century estate in the magnificent hills of Lucca, Tuscany helps writers hone their craft with a balance of writing workshops and access to a first class faculty of publishing professionals.
modu Starts a Significant Co-Operation with Telecom Italia, the Largest Telecommunication Operator in Italy
modu today announced that it has recently formed a co-operation with Telecom Italia related to modu's unique mobile portfolio.
Discovering Campania, One of the Most Alluring Destinations in Italy
The Campania Region launched a program to promote the unique culture and flavor of its inland provinces Benevento, Avellino and Caserta, now also endorsed by President Clinton.
Guide to Bergamo, Lombardy, Italy
Unique Points
Bergamo is a beautiful city, with a medieval hilltop old town.
It is easily reached by Ryanair flights from Glasgow,
London, Paris, Girona, Brussels, Frankfurt, Hamburg and
Stockholm, making it an ideal short break destination.
In Sardinia and Sicily With the Whole Family
Sardinia and Sicily are two of the most sought after destinations for the holidays in italy, especially during the summer season
They are two very different islands for their position, morphology, history, culture, traditions, enogatronomy but rich in suggestive and exciting places to visit, people to meet, flavors, fragrances and colors to be discovered and be fascinated